—Growth & AI systems · Advisory
I build
growth systems.
Any industryAny problemMaximum growth
Two-time founder — both companies acquired. SVP, Growth & Revenue at Memoria Holdings. 25 years in the trenches: paid and organic acquisition, tracking and attribution, conversion testing at scale. Today I build the full machine — complete operating systems for growth. AI is the lever, not the headline.
For operators & PE portfolio companies
01 — The problem I solve
Most growth problems look like marketing problems. Underneath, they're systems problems: leaky tracking, guesswork attribution, manual work that should be automated, good ideas that never ship. I find where the money leaks and where the leverage hides — then I build the fix myself. Production systems, not decks. AI is how one operator ships what used to take a team.
02 — How the machine gets built
One loop, run until the number moves.
01
Observe & diagnose
Embed with your team, gather the ground truth — where the money leaks and where the leverage hides.
02
Instrument
First-party, server-side measurement — decisions on truth, not guesswork.
03
Build & automate
Spec the tools, ship the system, put agents on the repeatable work — humans keep the judgment.
04
Evaluate & refine
Run evals on every output — tighten until it’s efficient and the quality holds.
05
Monitor & compound
Watch it run, keep it improving — new opportunities surface.
…and the loop runs again from 01
03 — How I can help
Three ways to work together.
Engagement 01
Growth & AI Audit
A fixed-scope diagnostic of your growth engine — acquisition, tracking, conversion, lifecycle, and where AI takes cost out or puts growth in. You leave with a prioritized 3–6 month roadmap and sized opportunities. Not a deck of theory.
Best for: operators or PE portfolio companies deciding where to invest next.
$12,000 · 2–3 weeks
Enterprise / multi-entity: $20,000
Engagement 02
Fractional Growth & AI Leadership
Senior ownership of your growth and AI roadmap — strategy plus hands-on execution. I build the measurement, run the experiments, and put AI to work where it creates leverage.
Best for: companies needing a senior growth & AI leader without a full-time hire.
$12,000/mo · 3-month minimum
Engagement 03
Build Engagements
Specific systems, shipped to production. AI voice agents that recover revenue. Server-side tracking and a composable CDP. Technical-to-content SEO. Or the complete AI operating system — intake, ops, and growth.
Best for: companies with a known, scoped need they want built right the first time.
From $20,000 · project-based
04 — Selected results
Twenty-five years of moving the number.
#1
non-gov organic program in U.S. Medicare
eHealth
Built the #1 non-government organic program in U.S. Medicare and health insurance. ~50% YoY organic growth in visitors and revenue, sustained for years.
+$100K/mo
attributed to organic
JustAnswer
Grew a Quantcast top-150 U.S. site — joined at #403. +$100K/mo attributed to organic. +39% per-visit-value and +450% ad revenue via multivariate testing.
6
global teams led across US & Europe
Pipedrive
Global Head of Search Experience & Content. Led six teams across the US and Europe.
0→1
membership business — idea to live revenue
Cremation Club (Memoria Holdings)
Took it from idea to a live, revenue-generating membership business. Built a production AI voice agent for cart recovery. Recovered an acquisition channel from a checkout failure. Built the server-side measurement, the CDP, and the ML decision layer that now steer acquisition.
2
companies founded → acquired
Two companies founded and acquired
Lionseek (acquired by VerticalScope, 2016) · Obituare (acquired by Memoria Holdings, 2023).
05 — In their words
Operators and leaders I've built alongside.
Verbatim, from public LinkedIn recommendations — CEOs, a head of engineering, growth VPs — on how I work and what I deliver.
He is very smart, analytical and detailed. Tom takes great pride in delivering results against his commitments and is willing to take on big challenges.
I am particularly impressed with the results he is able to both forecast and deliver. Such confidence can only come from deep understanding of the subject area.
It's rare to work with someone who can instantly see the big picture, zero-in on important, measurable tasks and then prioritize and move forward with military-like precision.
It's hard to find a better cross-functional partner than Tom. From tactical execution to seeking out new tools that benefit multiple departments, he's been instrumental in several of my marketing projects.
Tom makes everyone around him smarter and more productive. His knowledge of emerging trends in the online space is unsurpassed. His focus on metrics, maximizing revenues, and ROI is only matched by his good natured personality.
06 — Track record
- 2024–presentSVP, Growth & Revenue — Memoria Holdings
- 2021–2024Global Head of Search Experience & Content — Pipedrive
- 2019–2020VP of Marketing, SEO — eHealth
- 2011–2019Director of SEO — eHealth
- 2010–2012CTO — Resonate Social Media
- 2008–2010Manager, SEO & Display — JustAnswer
Founded and sold two companies along the way — Lionseek (acquired by VerticalScope, 2016) · Obituare (acquired by Memoria Holdings, 2023).
07 — What I cover
Four capabilities, built to compound.
Growth & acquisition
Paid (Meta, Google, CTV), CRO, multivariate testing, SEO at scale.
Measurement & data
First-party + server-side tracking (GTM, CAPI), GA4/BigQuery, attribution, composable CDP.
Conversion, lifecycle & conversations
SMS/email journeys, cart recovery, AI voice/chat agents.
The multiplier: AI & operating systems
Agent teams, automation, evals, custom tools. I run my own multi-business operation on an AI operating system I built — and I've shipped one for a client.
08 — Start here
Let's find what's costing you revenue.
Tell me where you think revenue is leaking — or grab time on my calendar directly. A 20-minute call to see if it's a fit. No pitch. I read and answer every note myself, within one business day.
Prefer email? tom@tomkazarian.com