—Growth & AI systems · Advisory
I find and fix the growth problems quietly costing you revenue.
Two-time founder, both companies acquired. SVP, Growth & Revenue at Memoria Holdings. For 25 years I've worked in the trenches of growth — paid and organic acquisition, the tracking and attribution beneath them, and conversion testing at scale. These days I build the full machine: measurement spines, data layers, AI-run channels — complete operating systems for growth. That hands-on depth is the point; AI is the lever, not the headline.
01 — The problem I solve
Most companies have growth problems that look like marketing problems but are really systems problems: leaky tracking, guesswork attribution, manual work that should be automated, and good ideas that never reach production. I find where the money is leaking and where the leverage is hiding — then I build the system that fixes it myself: the tracking, the data layer, the automation, the AI. Production systems, not decks. AI is how one operator now ships what used to take a team.
02 — How the machine gets built
One loop, run until the number moves.
01
Observe & diagnose
Embed with your team, gather the ground truth — where the money leaks, and where the opportunities hide.
02
Instrument
First-party, server-side measurement — decisions on truth, not guesswork.
03
Build & automate
Spec the tools, ship the system, put agents on the repeatable work — humans keep the judgment.
04
Evaluate & refine
Run evals on every output — tighten until it’s efficient and the quality holds.
05
Monitor & compound
Watch it run, keep it improving — new opportunities surface, and the loop begins again.
…and the loop runs again from 01
03 — How I can help
Three ways to work together.
Engagement 01
Growth & AI Audit
A fixed-scope diagnostic of your growth engine: acquisition, tracking & attribution, conversion, lifecycle, and where AI takes cost out or puts growth in. You get a prioritized 3–6 month roadmap with sized opportunities — not a deck of theory.
Best for: operators or PE portfolio companies deciding where to invest next.
2–3 weeks · $12,000
enterprise / multi-entity: $20,000
Engagement 02
Fractional Growth / AI Leadership
Ongoing senior ownership of your growth and AI roadmap: strategy plus hands-on execution. I build the measurement spine, run the experiments, and put AI to work where it creates leverage — humans in the loop where judgment matters.
Best for: companies needing a senior growth/AI leader without a full-time hire.
$12,000/mo · 3-month minimum
Engagement 03
Build Engagements
Specific systems, shipped to production: recover-revenue AI voice agents (Retell/Bland/Vapi); first-party + server-side tracking and a composable CDP (GTM, CAPI, BigQuery); technical-to-content SEO programs — and complete AI operating systems that run a business's intake, ops, and growth.
Best for: a known, scoped need built right the first time.
Project-based · from $20,000
04 — Selected results
Twenty-five years of moving the number.
#1
non-gov organic program in U.S. Medicare
eHealth
Built the #1 non-government organic program in U.S. Medicare and health insurance; ~50% YoY organic growth — in visitors and revenue alike — sustained for years.
+$100K/mo
attributed to organic
JustAnswer
Grew a Quantcast top-150 U.S. site (joined at #403); +39% per-visit-value and +450% ad revenue via multivariate testing.
6
global teams led across US & Europe
Pipedrive
Global Head of Search Experience & Content; led six global teams across the US and Europe.
0→1
membership business — idea to live revenue
Cremation Club (Memoria)
Took it from idea to a live, revenue-generating membership business; built a production AI voice agent for cart-abandonment recovery; recovered an entire acquisition channel from a checkout failure; built first-party server-side measurement and a composable CDP with the ML decision layer that now steers acquisition.
2
founded and acquired
Two companies founded and acquired
Lionseek (acquired by VerticalScope, 2016) · Obituare (acquired by Memoria Holdings, 2023).
05 — In their words
Operators and leaders I've built alongside.
Senior leaders and operators — CEOs, a head of engineering, growth VPs — on how I work and what I deliver.
He is very smart, analytical and detailed. Tom takes great pride in delivering results against his commitments and is willing to take on big challenges.
I am particularly impressed with the results he is able to both forecast and deliver. Such confidence can only come from deep understanding of the subject area.
It's rare to work with someone who can instantly see the big picture, zero-in on important, measurable tasks and then prioritize and move forward with military-like precision.
It's hard to find a better cross-functional partner than Tom. From tactical execution to seeking out new tools that benefit multiple departments, he's been instrumental in several of my marketing projects.
Tom makes everyone around him smarter and more productive. His knowledge of emerging trends in the online space is unsurpassed. His focus on metrics, maximizing revenues, and ROI is only matched by his good natured personality.
06 — Track record
- 2024–presentSVP, Growth & Revenue — Memoria Holdings
- 2021–2024Global Head of Search Experience & Content — Pipedrive
- 2019–2020VP of Marketing, SEO — eHealth
- 2011–2019Director of SEO — eHealth
- 2010–2012CTO — Resonate Social Media
- 2008–2010Manager, SEO & Display — JustAnswer
07 — How I work
Four capabilities, built to compound.
Growth & acquisition
paid (Meta, Google, CTV), CRO, multivariate testing, SEO at scale.
Measurement & data
first-party + server-side tracking (GTM, CAPI), GA4/BigQuery, attribution, composable CDP.
Conversion, lifecycle & conversations
SMS/email journeys, cart recovery, AI voice/chat agents.
The multiplier: AI + operating systems
agent teams, automation, evals, custom tools — I run my own multi-business operation on an AI operating system I built, and I've shipped one for a client. It's why the rest ships faster and cheaper than a traditional team.
08 — Start here
Let's find what's costing you revenue.
Tell me where you think the money is leaking — or grab time on my calendar directly. A 20-minute call to see if it's a fit. No pitch.
Prefer email? tom@tomkazarian.com