—Growth & AI systems · Advisory
I build
growth systems.
Any industryAny problemMaximum growth
Two-time founder — both companies acquired. SVP, Growth & Revenue at Memoria Holdings. 25 years in the trenches: paid and organic acquisition, tracking and attribution, conversion testing at scale. I don't hand over a strategy and leave — I build the systems that bring the revenue in, and I stay until they work. AI does the repetitive parts. It's a tool I use, not the thing I'm selling.
The way I work has a name now — forward deployed. Embedded with your team, building in your stack, accountable for the running system. I've worked this way for 25 years. The AI industry just made it famous.
For operators & PE portfolio companies
01 — The problem I solve
You're spending money on growth and can't tell what's working. The tracking is broken, so the numbers lie. Work that software should do is being done by hand. Good ideas sit in a backlog for months. That's not a marketing problem — it's a broken system, and a report won't fix it. I find what's broken, then I build the fix myself and put it live in your business. AI is how one person now does what used to take a team.
Why this isn't consulting
95% of enterprise AI pilots show no measurable business impact (MIT, 2025). The gap isn't ideas — it's that nobody stays to ship.
| What you get | Where they are when it breaks | |
|---|---|---|
| Consultants | A deck and a recommendation | Gone |
| Agencies | Levers pulled from the outside | On retainer, in their office |
| Forward deployed | The running system, in production | In your Slack, fixing it |
The AI labs — Palantir first, then OpenAI and Anthropic — solved this by inventing a role: the forward deployed engineer. Embedded with the customer. Commits to the customer's repo. Owns the outcome past launch. I apply the same model to growth. Consultants deliver reports. I deliver the running system — then stay until the number moves. Read the full argument →
02 — How the machine gets built
One loop, repeated until revenue moves.
01
Observe & diagnose
Work inside your team and your data until I know exactly where revenue is being lost.
02
Instrument
Fix the tracking first, so every decision after it runs on real numbers.
03
Build & automate
Ship the system, then hand the repetitive work to AI agents. People keep the judgment calls.
04
Evaluate & refine
Test every output against real cases, then tighten it until quality holds and costs drop.
05
Monitor & compound
Watch it run, keep improving it, and find the next thing worth building.
…and the loop runs again from 01
03 — Ideas, decomposed and built
From a blank page — or from where you already are.
Starting from scratch is the part I love most. Give me an idea — or a problem — and I break it into its parts, then solve and build each one until there's a business running. It works the same way on a company that already exists: same method, different starting line. I've built companies this way from SaaS to neural-network stock traders and everything in between.
Have an idea you want to build?
Let's talk.
Have an existing product you want to market?
Ok.
Want your systems and processes reviewed for ways to cut waste and raise revenue?
Ok.
Any industry. Any stage. Bring me the problem →
04 — How I can help
Three ways to work together.
Engagement 01
Growth & AI Audit
A fixed-scope diagnostic of your growth engine — acquisition, tracking, conversion, lifecycle, and where AI takes cost out or puts growth in. You leave with a prioritized 3–6 month roadmap and sized opportunities. Not a deck of theory.
Best for: operators or PE portfolio companies deciding where to invest next.
$18,000 · 2–3 weeks
Enterprise / multi-entity: $30,000
Engagement 02
Embedded Growth & AI Leadership
Senior ownership of your growth and AI roadmap — worked the forward-deployed way. I'm in your Slack, your stack, your ad accounts, and your standups. Strategy plus hands-on shipping: the measurement gets built, the experiments run, agents go to work on the repeatable jobs. You see shipped work weekly — not status decks.
Best for: companies that need a senior growth & AI leader in the trenches — without the full-time hire.
$22,500/mo · 3-month minimum
Engagement 03
Build Engagements
Specific systems, shipped to production. AI voice agents that recover revenue. Server-side tracking and a composable CDP. Technical-to-content SEO. Or the complete AI operating system — intake, ops, and growth.
Best for: companies with a known, scoped need they want built right the first time.
From $30,000 · project-based
05 — Selected results
Twenty-five years of moving the number.
#1
non-gov organic program in U.S. Medicare
eHealth
Built the #1 non-government organic program in U.S. Medicare and health insurance. ~50% YoY organic growth in visitors and revenue, sustained for years.
+$100K/mo
attributed to organic
JustAnswer
Grew a Quantcast top-150 U.S. site — joined at #403. +$100K/mo attributed to organic. +39% per-visit-value and +450% ad revenue via multivariate testing.
6
global teams led across US & Europe
Pipedrive
Global Head of Search Experience & Content. Led six teams across the US and Europe.
0→1
membership business — idea to live revenue
Cremation Club (Memoria Holdings)
Took it from idea to a live, revenue-generating membership business. Built a production AI voice agent for cart recovery. Recovered an acquisition channel from a checkout failure. Built the server-side measurement, the CDP, and the ML decision layer that now steer acquisition.
2
companies founded → acquired
Two companies founded and acquired
Lionseek (acquired by VerticalScope, 2016) · Obituare (acquired by Memoria Holdings, 2023).
06 — In their words
Operators and leaders I've built alongside.
Verbatim, from public LinkedIn recommendations — CEOs, a head of engineering, growth VPs — on how I work and what I deliver.
He is very smart, analytical and detailed. Tom takes great pride in delivering results against his commitments and is willing to take on big challenges.
I am particularly impressed with the results he is able to both forecast and deliver. Such confidence can only come from deep understanding of the subject area.
It's rare to work with someone who can instantly see the big picture, zero-in on important, measurable tasks and then prioritize and move forward with military-like precision.
It's hard to find a better cross-functional partner than Tom. From tactical execution to seeking out new tools that benefit multiple departments, he's been instrumental in several of my marketing projects.
Tom makes everyone around him smarter and more productive. His knowledge of emerging trends in the online space is unsurpassed. His focus on metrics, maximizing revenues, and ROI is only matched by his good natured personality.
07 — Track record
- 2024–presentSVP, Growth & Revenue — Memoria Holdings
- 2021–2024Global Head of Search Experience & Content — Pipedrive
- 2019–2020VP of Marketing, SEO — eHealth
- 2011–2019Director of SEO — eHealth
- 2010–2012CTO — Resonate Social Media
- 2008–2010Manager, SEO & Display — JustAnswer
Founded and sold two companies along the way — Lionseek (acquired by VerticalScope, 2016) · Obituare (acquired by Memoria Holdings, 2023).
08 — What I cover
Four capabilities that build on each other.
Growth & acquisition
Paid (Meta, Google, CTV), CRO, multivariate testing, SEO at scale.
Measurement & data
First-party + server-side tracking (GTM, CAPI), GA4/BigQuery, attribution, composable CDP.
Conversion, lifecycle & conversations
SMS/email journeys, cart recovery, AI voice/chat agents.
The multiplier: AI & operating systems
Agent teams, automation, evals, custom tools. I run my own multi-business operation on an AI operating system I built — and I've shipped one for a client.
09 — Start here
Let's find what's costing you revenue.
Tell me where you think revenue is leaking — or grab time on my calendar directly. A 20-minute call to see if it's a fit. No pitch. I read and answer every note myself, within one business day.
Prefer email? tom@tomkazarian.com